SEO

1.What is SEO

A.Search engine optimization is the practice or process of increasing the quantity and quality of traffic to your website through organic search engine results.

2.What is Search Engine

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files

3.What is SEO life cycle

4.What is crawling,spider,bots

5.What are the Algorithms

1. Panda- Focus on poor Content

Keyword density, prominence, content should be unique, grammatically good.

2. Penguin- Focus on Backlinks

3. Pigeon- Focus on Local search

4. Page Rank- For giving page/website rankings

5. Humming bird- finding root word of query

Read more about algorithms on below sites

https://moz.com/google-algorithm-change

https://support.google.com/webmasters/answer/35769?hl=en#3

6.What are the SEO techniques

7.How to find the best keywords?

Use the below methods/techniques to list out the best keywords to your website

a) Brain Storming (based on business category list few keywords)

b) Website Content Analysis(based on website content also you can take KWs)

c) Search Engine Suggestions (Go to Google, & search with any relevant query then you can find the suggested KWs below the search results. Pick the best KWs from them)

d) Using Keyword research Tools ( As a final step use keywords research tools to finalize KWs. Tools: Google Keyword planner,  wordstream, keyword spy etc)

e) Google Adwords/Keyword planner:

Formula to select best KW:

Best Keyword/SEO success KW=

Relevancy + High search Volume +Low/Medium Competition

SAP training institutes in India

SAP  course institutes in India

SAP Software classes and courses in India

SAP courses in India

SAP  courses and classes

SAP training and certification courses

SAP courses online

Meta Title

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SAP  Training institutes in Hyderabad, Modules offered

ABAP,FICO,HANA...

ABC|Best SAP training, certification and placements in India .

Meta Description

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ABC Acedemy is the one stop solution making course and certification for students looking to pursue SAP Course in India.

XYZ Academy  provides training by most experienced,  real time working professionals and 100% placements assistance.

8.What is On-page Optimization

A. Meta Tags:

Meta Title: Size should be 50-60char

Meta Description: Size should be 150-160 char

Meta Keywords: Size should be 250 char

B. Sitemaps: xml, html

C. robots.txt

D. Alt tags: optimize with kw

E. Robots tags- follow, index, noFollow, NoIndex,

F. Header optimization- h1, h2, h3

G. Footer optimization

H. Page loading speed

I. Anchor text optimization

J. URL Navigation

7.What is Onpage Optimization

(i).What is 

Digital Marketing

1.What is Digital Marketing
A.Digital is nothing but marketing of the products or services using digital technologies like     internet,mobiles,display advertising and any other digital medium.
          Dig ital Marketing is also referred as Online Marketing,internet marketing or web marketing.

2.What are the Benefits of Digital Marketing
 A.There are number of ways brands or companies can use Digital Marketing to benefit their marketing efforts.
(i)The use of digitial marketing in the digital era not only allows for brands to market their porducts and services but also allows for online customer support through 24/7 services to make customer feel
supported and valued.
(ii)

3.How Digital Marketing is used for Marketing

4.Why Digital Marketing is used for Marketing

5.Difference Between Traditional Marketing and Digital Marketing

6.What are the Digital Marketing Modules